THE HUCKSTERS! THE HUCKSTERS! Here's how hooked on MAD MEN I am. On the last episode, Roger makes a cryptic remark about the agency going to work for Dr. Lyle Evans. No one on the show ... and none of the millions of viewers who seem to have googled "Dr. Lyle Evans" seem to get the reference. But the reference is to the maniacal soap company executive played by Sydney Greenstreet in the movie THE HUCKSTERS ... which is about an ad agency. I don't think the guy's name is exactly Dr. Evans, but it's close, and I'm pretty sure that's the reference. Do I get a cigar? A glass of Scotch? A melon?